An Introduction to Representation, Identify and Stereotypes
- To describe or to depict something; to symbolise something.
- "Images never present the world in a direct way"
- Implies repetition - Familiarity
- Image, sound, symbols become representatives of certain representations
- We have more opportunity to represent ourselves due the online digital world (social networks)
Stereotypes
- Stereotypes are widely circulated ideas or assumptions about particular groups of people
- Evaluating and categories groups of people
- Empathising easily perceived features
- Evaluation of group is usually negative
- Insist on absolute differences ('us' and 'them')
- Generalisation of characteristics
Sex difference - refers to classification into male and female on physical characteristics sex organs.
Gender differences- are culturally formed and performed. Although it is a biological classification, they build a system of differences above it.
- "Television still perpetuates traditional gender stereotypes because it reflects dominant social values"
- Viewers are often invited to identify with male characters, and objectify to females 'male gaze'
- Laura Mulvey - British film theorist (Visual pleasure and Narrative Cinema 1973) - Female characters are constructed as 'to be looked at' - From camera to characters - Between characters and screen - Between the viewers and screen
Animations uses caricative and exaggerated expressive strategies in order to make critical comments (satire) and purely for estetic purposes
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